The CEO of Adidas responds to the CCIE following reports from numerous Internet users

A few weeks ago, the CCIE was alerted by its members: on the Adidas France website, it was impossible to print jerseys with words related to Islam, while their Christian and Jewish equivalents were allowed (see photo). In its mission to fight Islamophobia, the CCIE works to ensure that identical treatment is given to all beliefs or sensitivities. Here, the Muslim religion was clearly receiving differential treatment. The CCIE therefore wrote to the CEO of Adidas to ask for explanations about this policy.

These are the terms used by the brand in its response letter to the CCIE:

Allow me to assure you: in no way did we at Adidas intend to favor one religion over another. In Adidas’ Fair Play Code of Conduct – Adidas’ most important internal policy (publicly accessible here) – we explicitly state that Adidas does not tolerate any form of discrimination, including that based on religious characteristics.

The CCIE would like to thank all its attentive members who made it possible to identify this problem and resolve it. It is essential to challenge brands and hold them accountable for their ethical and social responsibilities.