The CEO of Adidas responds to the CCIE following reports from numerous Internet users

A few weeks ago, the CCIE was alerted by its members: on the Adidas France website, it was impossible to label shirts with words relating to Islam, whereas their Christian and Judaic equivalents were permitted (see photo). In its mission to combat Islamophobia, the CCIE works to ensure that all beliefs and sensitivities are treated equally. In this case, the Muslim religion was clearly singled out for differential treatment. The CCIE has therefore written to the CEO of Adidas to ask for an explanation of this policy.

These are the terms used by the brand in its response letter to the CCIE:

Let me assure you: under no circumstances did we at Adidas intend to favor one religion over another. In the Adidas Fair Play Code of Conduct – Adidas’ most important internal policy (publicly available here) – we explicitly state that Adidas does not tolerate any form of discrimination, including that based on religious characteristics.

The CCIE would like to thank all its attentive members for helping to identify and resolve this problem. It is essential to call brands to account and make them face up to their ethical and social responsibilities.